Press Release

Today, we are going to look at something that is still
works great in the Internet Marketing area: Press Release.

Writing a press release is the perfect method for informing
the world about the latest news and updates of your
business. A press release has to be written in the right
manner in order for it to be a success. Listed here are 5
steps you should take when writing a press release.

1. The first step that you should consider when writing a
press release deals with the format of the press release.
The logo of your company should be near the top of the
press release, as well as your address and phone number.

2. The second thing you need to take into account when
writing a press release is the title. The title of the
press release should be very catchy in order to capture the
attention of the reader. The title is usually the first
thing that a reader or journalist notices when they are
reading news stories. This is why your title must be
compelling when writing a press release.

3. When writing a press release, the starting paragraphs of
your press release has to capture the reader’s attention
as well, in order to keep them interested. But a key rule
of thumb is to keep the initial paragraphs short, yet
compelling when writing a press release.

4. When writing a press release, the story should be
informative as well as provide actual and factual
information. The press release must not be misleading in
any way. When writing a press release, you should not write
it as if you are writing an ad. It is not like other forms
of advertising where you specifically promote a product or
service in the ad. You must write an actual news story with
an unbiased representation of your business.

5. Keep in mind that, when writing a press release, you
must not make it extremely long. A very lengthy press
release will gradually get boring and lose a reader’s
attention. So a key to writing a press release that will be
successful is to keep it brief and informative.

As your Press Release is picked up by the search engines you will in due course gain interest from the people reading your Press Release.

Dee Hudson

Key words: Press Release, Dee Hudson, internet marketing, lead generation,

Letting everyone know what’s hot at the moment.

Social Networking & letting everyone know what’s hot at the moment.

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I hope you find it helps too.

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The Key to Good Leads

Have you dipped your toe in the water of social networking yet? And if not, should you start? That's a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegert's ClickZ article on "Facebook as a B2B Marketing Tool" interesting.

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities.

I've been using LinkedIn for several years because it's geared more for business people. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Overall, social networking sites are proving to be great tools for job seekers and recruiting. But I still wonder about the value of social networking tools for lead generation and business development that Wegert’s “Facebook as a B2B Marketing Tool" article brings up.

In B2B, I think our reputation matters as much as our brand. Like traditional networks, online social networks must be built on trust and value to be effective. In either case, you can't replace credibility lost, if you fail to use them correctly.

I have a few hundred people in my online social network and more in my off line network. But I've found it takes just as much effort to use social networking tools to nurture relationships online as it does to nurture relationships off line. So in the end, I end up connecting more with my network offline or using old standbys like the phone or email.

Here's my question…

If you use social networking tools, I'd love to get your input. Do you think a typical marketer or sales person (who isn't a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool?

If you are interested in finding out about Social Networking Communities, try testing the waters of lead generation with some of these Social Networking & Blogging Communities...

• 360.yahoo
• adlandpro
• apsense
• bebo
• bizpreneur
• blog.myspace
• blogger
• bravehost
• bravejournal
• bravejournal 2
• buddy9
• dee-hudson-traffic-exchanges
• directmatches
• ecademy
• facebook
• flixster
• freeadvertisingforum
• friendster
• groups.msn
• homebizspace
• hoverspot
• linkedin
• me
• musicforte
• mybloglog
• myspace
• netlog
• ojeez
• quikonnex
• rotatrix
• ryze
• solixta
• solixta blog
• technorati

Key Words: social networking, Facebook, relationships online, nurture relationships, Social Networking Communities, lead generation, Dee Hudson