Thursday 10 April 2008

Press Release

Today, we are going to look at something that is still
works great in the Internet Marketing area: Press Release.

Writing a press release is the perfect method for informing
the world about the latest news and updates of your
business. A press release has to be written in the right
manner in order for it to be a success. Listed here are 5
steps you should take when writing a press release.

1. The first step that you should consider when writing a
press release deals with the format of the press release.
The logo of your company should be near the top of the
press release, as well as your address and phone number.

2. The second thing you need to take into account when
writing a press release is the title. The title of the
press release should be very catchy in order to capture the
attention of the reader. The title is usually the first
thing that a reader or journalist notices when they are
reading news stories. This is why your title must be
compelling when writing a press release.

3. When writing a press release, the starting paragraphs of
your press release has to capture the reader’s attention
as well, in order to keep them interested. But a key rule
of thumb is to keep the initial paragraphs short, yet
compelling when writing a press release.

4. When writing a press release, the story should be
informative as well as provide actual and factual
information. The press release must not be misleading in
any way. When writing a press release, you should not write
it as if you are writing an ad. It is not like other forms
of advertising where you specifically promote a product or
service in the ad. You must write an actual news story with
an unbiased representation of your business.

5. Keep in mind that, when writing a press release, you
must not make it extremely long. A very lengthy press
release will gradually get boring and lose a reader’s
attention. So a key to writing a press release that will be
successful is to keep it brief and informative.

As your Press Release is picked up by the search engines you will in due course gain interest from the people reading your Press Release.

Dee Hudson

Key words: Press Release, Dee Hudson, internet marketing, lead generation,

Letting everyone know what’s hot at the moment.

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